Zara celebrates 50th Anniversary with campaign starring 50 of the World's leading Models

Spanish Fashion retailer Zara is celebrating its 50th Anniversary with a campaign starring 50 of the greatest models in the world as well as a limited edition collection.

To honor its 50th year, Inditex non-executive chair, Marta Ortega Perez, collaborated with Steven Meisel for the shoot in respect of her long-standing friendship and love of the legendary photographer's work.

A unique celebration of creativity, longevity and love for fashion, the 50 models gather together, for the first time, with every one of them singing Donna Summer's 1977 hit 'I Feel Love'. The film was released on May 9 2025 - exactly 50 years to the day when Founder Amancia Ortega opened Zara's first brick-and-mortar store in A Coruna, in Galicia, Spain.

The cast of models featured in the film are: Abbey Lee, Adriana Lima, Alek Wek, Amar Akway, Amber Valletta, Amelia Gray, Awar Odhiang, Candice Swanepoel, Carla Bruni, Caroline Trentini, Carolyn Murphy, Christy Turlington, Cindy Crawford, Doutzen Kroes, Edie Campbell, Eva Herzigova, Fei Fei Sun, Georgia Moot, He Cong, Imaan Hammam, Irina Shayk, Iselin Steiro, Joan Smalls, Julia Nobis, Karen Elson, Karlie Kloss, Lexi Boling, Lina Zhang, Linda Evangelista, Liya Kebede, Lulu Tenney, Mariacarla Boscono, Marisa Berenson, Maty Fall, Meghan Collison, Mona Tougaard, Naomi Campbell, Natasha Poly, Paloma Elsesser, Paulina Porizkova, Penelope Tree, Precious Lee, Rianne Van Rompaey, Rosalieke Fuchs, Sascha Rajasalu, Sasha Pivovarova, Sora Choi, Twiggy, Vittoria Ceretti and Yasmin Warsame.

To commemorate the landmark moment, Zara has released a 128-piece limited-edition capsule of monochromatic wardrobe essentials (USD 25.90 to USD 459) such as sleek silk black and white dresses, sleeveless tops, organza midi skirts, crisp button-down shirts, trousers, open-knit sweaters, and trench coats. There is also a limited edition photographic T-shirt (USD 45.90) featuring the campaign's iconic group photo that benefits the Women's Earth Alliance, a non-profit organization whose mission is to protect the environment by empowering women's leadership.

'Creativity is the heart of Zara - it is the characteristic that defines us. This incredible film by Steven Meisel is an expression of creative freedom, and the magic we always want to create. And it stars 50 of the world's leading models - celebrated for their beauty but also their characters, their individualities and their strength - celebrating Zara as we turn 50. This campaign is a testament to everything the teams at Zara have created over the past five decades, honoring their enthusiasm, talent and boundless Creativity,' Ortega Perez, said in a press release.


The Zara 50th Anniversary limited edition collection is available now across Zara's global network. Check out the lookbook images here.

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