Superga launches its Fall/Winter 21 collection with new campaign featuring Hailey Bieber

Italian footwear brand Superga has launched its Fall/Winter 2021 collection with a dazzling new campaign featuring its Global Ambassador Hailey Bieber.

The 24-year-old model and media personality sports classic Superga styles: Classic 2750, 'Campionato' 2706 OG, and Alpina Ripstop high top lace-ups, as well as the 2790 platform, 2630, and the new Rubber boot silhouette.

The campaign was put together by an all-female team comprising of photographer and animal-rights activist Zoey Grossman and New-York based stylist cum fashion editor Gabriella Karefa-Johnson. Shot at the beach and Tennis and Riding Club in Malibu, Hailey embodies the most authentic spirit of the brand and looks effortlessly chic as the quintissential California-girl next door with a laid-back refreshing energy.

'When I think of timeless style I think of something that transcends different generations. Superga is a brand that has withstood the test of time. The classic styles and sustainability of the brand make it a closet staple,' said Bieber in a statement.

The Superga Fall/Winter collection is available now. Meanwhile check out the stunning campaign images here

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