Global Beauty Conglomerate The Estee Lauder Companies Inc has announced the appointment of Nicola Formichetti as Global Creative Director of M.A.C Cosmetics effective May 19, 2025.
Reporting directly to Aida Moudachirou-Rebois, M.A.C's Senior Vice President and Global General Manager, Formichetti will lead a multidisciplinary creative team, building on the brand's iconic heritage. He will shape the strategy, conceptualization and execution of M.A.C's creative vision, elevating the brand's global image and impact across every touchpoint.
'M.A.C is an iconic brand that has always championed the people and communities that move culture forward. Having previously collaborated with the brand on my Nicopanda collection and the M.A.C VIVA GLAM campaign, I'm thrilled to return and bring my vision to this next chapter. The world is craving creativity, beauty, and connection and I can't wait to help bring that to life in a magical way,' Formichetti commented.
'Nicola is a once-in-a-generation creative talent who perfectly embodies the bold, fearless energy of M.A.C and our global community. Like our consumers, Nicola is passionate, expressive and knows how to push boundaries. His appointment is not only a celebration of artistry, but a reflection of our commitment to serving our consumers with of-the-moment relevance, creativity and authenticity. He is the perfect Creative Director to drive the brand into its next exciting chapter,' Moudachirou-Rebois said in a press release.
'Nicola's appointment is a bold step forward for M.A.C and for The Estee Lauder Companies. Nicola brings the vision, bold creativity and track record to take the M.A.C brand to new heights as it enters its next phase of growth. We are thrilled to bring this level of high-caliber creative talent to The Estee Lauder Companies,' Jane Hertzmark Hudis, Executive Vice President, Chief Brand Officer, The Estee Lauder Companies added.
'This appointment represents yet another definitive step forward for The Estee Lauder Companies as we execute our recently announced Beauty Reimagined vision, which is focused on becoming the most consumer-centric prestige beauty company in the world. A key component of Beauty Reimagined is meeting consumers where they are, and with Nicola's unique ability to capture the pulse of culture, he will help shape exciting and innovative products and experiences. M.A.C's tremendous brand equity is most powerful when it evolves with the times and Nicola will leverage his creative vision to inspire a new generation of connection, self-expression, and loyalty,' Stephane de La Faverie, President and CEO, The Estee Lauder Companies said.
Formichetti's appointment marks a pivotal moment for M.A.C as the brand continues to shape the future of beauty through boundary-pushing innovation and cultural relevance. Known for his creative oversight of some of fashion's most influential houses, his visionary artistry, genre-defying creativity and consumer-first mindset resonates deeply with M.A.C's inclusive ethos and global creative strategy.
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