French fashion house Chloe has become the first European luxury brand to achieve the B Corp certification.
B Corp is one of the most demanding certifications that evaluates brands' social and environmental impact, with over 300 questions about governance, workers, communities and impact on the environment and is awarded by B Lab.
According to the brand, the achievement has been the result of over 18 months of collective work carried out by its teams worldwide and Gabriela Hearst who has propelled the brand to reach higher environmental and equitable goals based on her personal values since taking office less than a year ago.
'We are proud to be the first luxury Maison to join this community of leaders, driving a global movement of people using business as a force for good. By becoming B Corp certified, we reinforce our ongoing commitment to taking accountability for our impact on people and the planet. Rather than a final goal, this certification marks a new stage in our transformation towards a purpose-driven model, reinventing how we do business. B Corp will help us frame our transformation, and we hope to inspire other organizations in our industry to join the movement,'
the brand said in a press release.
'It is our strong belief that we need to take full accountability for the impact we have on people and planet, injecting purpose across everything we do, transforming how we do business and actively participating to build a better world. B Corp offers us a powerful framework to accelerate and guide this transformation. We are proud of this achievement and I am thankful to the many people in our company that worked hard to make it possible during more than 18 months. By becoming B Corp today, we reinforce our commitment to continuously challenging ourselves to use our brand and our business as a force for good,'
CEO Riccardo Bellini added.
Chloe now joins the likes of other brands such as Patagonia, Eileen Fisher and Allbirds who have received this certification.
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