About

Mirage is a timeless fashion scrapbook informed by the worlds of jetset hedonism, old school attitude and a certain adolescent nervousness.

Founded Independently by Purienne & Rocholl, it features a handpicked selection of young talent collectively creating a new wave of bohemian futurism.

Mirage reflects and is drawn to social doctrines and design principles defining a liberated state of mind. The outlook of a Libertine. The sensibility of a Modernist.

Available at selected Concept Stores, Newsstands, Bookshops and American Apparel stores in all fashion capitals.

Official Social Media

Latest Mirage Covers

Editorials from Latest Mirage

Ready for the next big name?
A central authority for the fashion and luxury industry. Since 1998.