Paula Bianco was born in the suburbs of Tel-Aviv, Israel, as Smadar–Pola Azriel.

A few years after graduating from high school in art class, she went to a design college and graduated in 2003 with a BA in Interior Design.

Fashion had been constantly bubbling inside her. After coming back from her very first visit to the "Big apple" and with no formal education, Smadar started to design knits in freestyle modeling by reconstructing old sweaters and individually sculpture each one. Although this was just a fun experiment, people whom she designed homes for started to buy her sweaters as well

In 2004 she decided to make a brave move and quit interior design to pursue her true love – fashion, she undertook basic sewing and dressmaking pattern classes at the prestigious textile and design college "Shenkar".She now has a collection of jewelry that is all costume, and revolves around great details, such as retro buttons, ribbon, pieces of pottery and singular beads. And, of course, the scarves, which always come in handy in the fickle Israeli winters.

The Look

Paula Bianco is toward bold statement jewellery: strong in its appearance, refined in its delivery. She works fluidly with a wide range of materials, harnessing each particular visual and textural quality to create unique and wearable pieces. While her approach is playful and modern, it is always grounded in careful contemplation of traditional techniques and history, imbuing each piece with something rare and personal.

Who Wears It

Kim Kardashian, Jessica Alba, Britney Spears, Kate Beckinsale

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