Roberto & Raquel Blay Davidowicz founded the label UMA, which comes as a project of two people who have a tradition of more than 50 years on the fashion market. The industrial structure of the brand is inside the Detex Company, founded in 1963, responsible for brands like Deblu and Lucienne Phillip.
Graduated in 1992 by Anhembi Morumbi, Raquel Davidowicz has been acting for 12 years in the market being the fashion designer responsible for UMA´s exclusive creation. On the other hand, Roberto has been graduated in business administration and post graduated in Marketing and MBA on Universidade de Sao Paulo (USP). He has been in the clothing marketing for 17 years in a family company and he is in charge of UMA´s administration.