Every season, the brazilian fashion designer is gaining more space in the international market. The cultural originality, the unity of materials and his rebuilding of vintage form the basis of their futuristic concept that mix the past and future.

The collections of Reinaldo Lourenço are always a highlight in the Sao Paulo Fashion Week (SPFW), which participates since the event’s first edition, in 1996.

Reinaldo is constant reference in matters of fashion and publishing in the journals, magazines and sites more appraised in Brazil and in the world. His last two shows (winter 2008 and summer 2009) caused criticism’s admiration so that he was elected one of the best of the seasons. The ability of innovation and transformation to each collection is amazing.

Who Wears It

Flávia Alessandra, Daniela Mercury

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