After getting his fashion diploma at the l'Istituto Secoli of Bologna in 1993, he began collaborating with different luxury brands and companies like Versace, La Perla and Jean Paul Gaultier. Mirco Giovannini came into the limelight during the 'Who's on Next 2006?',where he made a name for himself as a fashion designer of luxury knitwear thanks to his remarkable sense of creativity and extensive knowledge of antique craftsmen techniques. After nearly twenty years of experience as design, Mirco Giovannini decided to realize his dreams by launching his very own line with his 'Summer Spring 2007' Collection.
The results have been astronomical and today Mirco Giovannini's brand name has become an international reality.
In Mirco Giovannini's creations this lightness dominated unchallenged, giving women an air of elegance and a timeless style, like the stars of American movies in the twenties and thirties from who Mirco drew his inspiration but always keeping one step ahead of today, just women in the twenty-first century. This is Mirco Giovannini: talent in this purest state which he has managed to transmit to knitwear, through the rediscovery of ancient techniques, in a haute couture fairy-like dimension, in the name of unparalleled class. His unconfondible style is important shoulders and puffed sleeves, always on the theme of lightness, just like the clouds which chase each other in the spring skies. Collection after collection, his clothes, dresses, coats, and blouses continue to stir emotions and generate dreams, helping every woman to feel unique, special and above all resistible. Mirco Giovannini’s style is not limited to glamour but is designed to leave its mark. As only the greatest know hot to – in fashion and in life.