Jeff pioneered the French jeans boom in America in the late 70s with his first jeans brand, Paris 2000. In the 80s, he moved to California from New York and started Area Code, a trendy junior line of Lycra knits. Getting back into denim in the 90s, he partnered with industry icons Ron Herman and Adriano Goldschmied to create A. Gold E., a successful denim sportswear brand. He then stepped into the private label arena in 1999, helped Abercrombie & Fitch transform their denim collection and become their largest supplier of premium jeans. It was time for him to get back to his passion for branding, and J Brand became his vision in 2005.

Who Wears It

Kate Moss, Cameron Diaz, Katie Holmes, Paris Hilton, Angelina Jolie, Anna Wintour, Kate Bosworth, Charlize Theron, Sarah Jessica Parker, Kate Beckinsale, Rachel Bilson, Jessica Alba, Gwen Stefani, Rihanna, Fergie, Penelope Cruz, Hilary Swank, Sienna Miller, Rachel McAdams, Sandra Bullock, Vanessa Hudgens, Courtney Cox, Beyonce, Sophia Bush, Heidi Klum, Drew Barrymore, Eva Longoria Parker, Reese Witherspoon, Anne Hathaway, Hilary Duff, Jada Pinkett-Smith, Kate Holmes, Victoria Beckham,

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