the designers

Jean Bouquin was born in 1936. Although he dabbled in fashion for just seven years, Bouquin captured the bohemian spirit of St. Tropez’s jet-set society at the end of the 1960’s. After his success in St. Tropez, Bouquin opened a second shop in Paris called Mayfair, which continued his theme of relaxed "non-dressing". He retired from the fashion business in 1971 to enjoy his social life.

The Look

"Hippie deluxe" is the phrase which will forever be linked with Jean Bouquin’s clothes and lifestyle. His vision: a natural woman, draped with beads, who lives an ironically privileged hippie life wearing a luxurious interpretation of the nonconformist’s uniform, all sold in Bouquin’s boutique. Her printed panne velvet minidress uses drawstrings, borrowed from Indian pyjamas, at the cuffs, and ends just shy of the bikini bottoms she might have worn underneath it.

Who Wears It

Brigitte Bardot, Naralie Wood, Jane Birkin, Jean Shrimpton, and Geraldine Chaplin

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