After working for fashion houses Kenzo and Agnes B, Jean Touitou met the Japanese designer Irié. Together the two designers created their Irié brand in 1983.
Two years later, Jean Touitou decided to go solo in the fashion world, after deciding that current trends were too styled, too unnecessary and there was no particular sign of good quality basics. He therefore created a more basic, simple fashion, allowing those who wear his designs to express their own personality.
In 1987, he created his Atelier de Production et de Creation (A.P.C) brand. Jean Touitou released “completely normal” collections for A.P.C, complete with perfect cuts and manufacturing in high quality materials. Classic yet comfortable, his 60’s-inspired creations consist of pencil skirts, jeans and polo necks. After his men’s collection was very well received he launched himself into women’s and children’s design.
As well as his ready-to-wear lines, Jean Touitou also sells films, music albums and artwork at the heart of his A.P.C brand.