Founder, designer, and president with the responsibility of creative direction and vision for FIDELITY, Jason Trotzuk strategically takes his insights from concept to creation when designing FIDELITY. A denim lover at heart, Trotzuk combines his love for fashion, rock n’ roll, and classic American blue jeans, and applies it toward his passion, denim design.
Trotzuk, who stills calls Vancouver home, even when constantly traveling and working with clients in NYC, LA, Montreal, and Toronto, has known for a long time that he was destined to be a denim designer.
Trotzuk, who grew up during the influx of denim, started to make statements of his own. At 18 years of age, he was hand-painting old Levi's jeans and selling them on Vancouver's Robson Street for a couple hundred bucks a pop. The painting evolved into sewing and the pants branched out into denim jackets, and soon Trotzuk was making rock-star-worthy gear adorned in velvet flames and lace trim: one-of-a-kind pieces that stood out from the rest.
The custom jeans carried Trotzuk through college, until he left to pursue the budding interest the market had in the motorcycle T-shirts he was creating, an item that he says got him into the fashion industry. But by age 30, the designer was "down and out," and in need of business. He approached a local retailer in hopes of such a break, and was handed a pair of board shorts and asked to produce hundreds more.
Most recognized as creator and visionary of many successful clothing lines, Trotzuk turned down design offers from premium denim companies after he parted ways with his former business partners in his most recent brand preceding FIDELITY. He chose instead to develop his own concept premium denim brand and recognized what women wanted in their jeans: great fabric, finishes, and fit and with those elements they would be loyal, trusting, and devoted customers.
With his intimate knowledge of denim history and tradition, Trotzuk ingeniously references and revives the best of denim from the inside out—straight waistbands, busted out seams, dual stitch color, and aged hardware. The result? The look and feel of timeless vintage jeans, but with a highly crafted modern understanding of a woman’s needs.
Trotzuk’s numerous accomplishments and highly respected persona in the denim industry have made him the go to person for what's now and what's next in the market place.
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