Henry Holland graduated from London College of Printing with a BA Journalism, starting his imaginative slogan Tees in 2006 as a bit of an in-joke, when Giles Deacon and Gareth Pugh took their London catwalk bows wearing each others respective House of Holland “Fashion Groupies” T-shirts: “UHU Gareth Pugh” worn by Giles and “Get Your Freak On Giles Deacon” worn by Gareth, it catapulted him into the international fashion arena, and within 3 months, his celebrity fanbase and buyers from stores such as Barneys in New York were urging him to come up with exclusive slogans just for their customers.
Fast forward 6 months, and having been invited to show at London Fashion Week as part of Fashion East, House of Holland presented a bona fide clothing collection entitled “One Trick Pony”, featuring model rhyming slogans such as “Let‟s Play Naked Twister Linda Evangelista”, and the first of many „fit-like-a-glove‟ collaborations (Kickers).
In February 2008, after 2 seasons showing with Fashion East, he held his first solo show on the main Fashion Week schedule, with New Generation sponsorship from Topshop, presenting his “Passio Factionis” collection for winter 2008, featuring a House of Holland family crest, exclusive purple tartan, for which he later won „Best Use of Tartan Award‟ at Scottish Fashion Awards, and tailoring by Savile Row‟s Norton & Sons.
By late 2008, it was clear that London had a new power couple, Henry Holland and his long-standing best friend model Agyness Deyn, flown to international fashion events such as American Vogue‟s annual Met Ball, shot together for the cover of Dazed & Confused Japan, and emblematic of London‟s new wave.
House of Holland was now boasting premium international stockists, being taken seriously as a fashion brand, as well as financing the core business by still producing the slogan T-shirts that first brought them to prominence.
Most recently he has designed a T-shirt for Topman, customised Mickey Mouse Ears for Great Ormond Street Hospital, and curated a Barbie shop at Dover Street Market. His series of interviews with various fashion luminaries including Sir Paul Smith, have just gone live on Vogue TV.
Henry designs with a London girl aesthetic in mind and is continually inspired by the variety of attitudes, cultures and mindsets that exist throughout the UK capital. The House of Holland cool is cool, confident and savvy and wears labels without letting them wear her.
Lindsay Lohan, Nicole Richie, Marc Jacobs, Christopher Kane, Richard Nicoll, Fergie