In 1990, he opened X Boutique as a laboratory and showcase for his innovative designs and as a testing ground for new concepts.
In 2002, he was chosen by Private Circle to design the "Private" line, which is another commercial success.
Designing under his own label, 'Rojas', Freddie has been a favorite of the fashion press, with constant editorial coverage from Women's Wear Daily, Vogue, Harper's Bazaar and Details.
Freddie Rojas is known for his cutting edge designs and retail success. His design philosopy is fresh and creative and trend forecasting is impeccable.
Gwen Stefani, Enrique Iglesias, Christina Aguilera and Usher.