Flora Evans has worked as a photographer and illustrator in the fashion and music industries since the mid nineties. Her unique style has led her to work with top publications such as Vogue, iD, the Face and IT magazine.
Flora met Lucy Pinter through mutual friend and style icon Judy Blame, whilst working on an editorial shoot in 1999. Despite the emergence at that time of a new breed of denim label coming out of Los Angeles, Lucy and Flora still found it hard to find the kind of jean they wanted to wear; simple, refined and especially skinny. Deciding to make jeans with a real London attitude, they established Superfine in 2003 and soon started gathering a dedicated following.
Kylie Minogue, Kate Moss, Alison Mosshart, Rihanna, Cheryl Cole, Sienna Miller, Penelope Cruz, Rachel Bilson, Katherine Jenkins, Lily Allen, Nicola Roberts, Ashley Olsen, Jennifer Lopez, Mary-Kate Olsen, Gwyneth Paltrow, Gisele Bündchen, Liam Gallagher, Kasabian, Blake, Amy Winehouse, Celine Dion, Scarlett Johansson, Thandie Newton, Christina Aguilera, Jamie Hince, Cameron Diaz, Drew Barrymore, Sarah Harding, Jefferson Hack, Kate Bosworth, Pete Doherty, Jessica Simpson, Hilary Duff, Victoria Beckham,