Originally from Bangkok, this Thai designer moved to America when he was 16 years old.
The designer attended the State University of New York Fashion Institute of Technology.
Upon graduation, Serimont worked for several design firms, starting as an illustrator, then designer, and finally as a design director before launched his women's collection in 1995.
Bringing the label to a new level, Serimont launched his Men's line in 1999, which was immediately recognized as one of the most exciting new collections of the year.
During the fall of 2000, Hotelier Ira Druckier approached Chompol to design front-of-house uniforms for a posh boutique hotel, „Chambers“, located in the heart of New York’s Fifth Avenue.
A clothing line called Kitsch by Serimont launched as a secondary line in 2002 after Serimont returned to his hometown, Bangkok, Thailand.
The line is inspired by bright colors and bold patterns from the retro era.
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