British designer Afshin Feiz attended the avant garde fashion school, Studio Berçot in Paris. He grew up in England where he attended Cranleigh School in Surrey, and then in Vancouver BC, Canada. He studied French Literature at Reed College in Portland, Oregon in the United States before moving to Paris. To add a final international touch to his background, he showed his collections in New York during the Olympus Fashion Week until his Spring 2008 Collection when he started showing at London Fashion Week. He is now based in London once again.

Feiz had work experience at Thierry Mugler and John Galliano after school before moving on to Christian Lacroix Haute Couture where he feels he benefited largely from Lacroix’s extensive knowledge and personal culture. Next came a year as Director of The Design Studio at Gilles Rosier before ending up three years at Nina Ricci as the First Assistant Designer for the main line and Coordinator of all of the Licences.

Feiz’s dream to start a line under his own name became a reality in 2004. The Afshin Feiz brand has rapidly built up a solid reputation and is sold in Asia, Europe and North America.

He debuted his 2009 Spring/Summer collection at the Royal Academy.

The Look

His aesthetic adheres to the idea of women that like to be beautiful and feminine, sexy yet not vulgar. His flirtatious diaphanous dresses and blouses are mixed with perfectly cut tailoring that creates a chemistry between the masculine and feminine that focuses on the latter. His curved seaming makes the clothes fit perfectly accentuating the beauty and hiding the flaws of the body.

Who Wears It

Katie Holmes, Paris Hilton, Elizabeth Hurley, Julia Stiles, Girls Aloud

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