Simone and Nicky Zimmermann
Zimmermann is one of the most respected and recognized Australian fashion labels with international recognition in boutique womens’ clothing. Zimmermann has been described as a trendsetting fashion label, with the unique ability to mix casual and elegance in simple yet unique designs and styles. The label is also recognized for its high quality and intricate detailing.
Since its inception in 1991, the fashion label has never looked back. The masterminds behind the label, Simone and Nicky Zimmermann have continued to satisfy the demanding female fashionistas throughout the globe across two decades of style. Today, Zimmermann creates two distinct lines within every season – ‘Ready to Wear’ (such as dresses, tops and skirts) and Swimwear (such as bikini’s, one-piece or casual beachwear).
The Zimmermann label's fashion focus is its defining selling point, featuring signature drapes, twists and knots for a Grecian feel.
Never static, the label is a work in progress. The launch of a printed lingerie line in 2001 has provided an irresistible canvas for prints and the exploration of layering. A clothing and swimwear collection for toddlers has captured the attention of fashion-conscious mothers and underlined Zimmermann's ability to identify new markets.
While buyer targets change, testimony to Zimmermann's ongoing commitment to design standards is evidenced in repeated award wins: Best Swimwear at the 1996 Australian Fashion Week; Swimwear Designer of the Year at the 1999 Australian Fashion Week; Best Swimwear Designer at the 2004 Cleo Maybelline Fashion Awards; and Best Swimwear Brand at the 2005 Prix de Marie Claire.
Since opening their first store in Sydney in 1992, Zimmermann has steadily expanded and now has multiple boutiques around Australia. The label sells to David Jones nationally and an impressive list of stockists in London, New York, Singapore and Hong Kong. Elevated yet casual, with a twist of fun. There’s a quintessential energy and lightness to a Zimmermann piece that you won’t find elsewhere. Zimmermann present their ready-to-wear collections each year at Mercedes Australian Fashion Week, and the Miami Swim Fair in the US. They maintain showrooms in Sydney, Melbourne, London and New York.
As well as having a number of boutique stand-alone stores throughout Australia, Zimmermann represents Australian fashion success with the likes of Harrods of London, Victoria’s Secret Catalogue, CK Tangs in Singapore and Lane Crawford in Hong Kong all stocking Zimmermann creations. Locally, Myer and David Jones both stock ranges of Zimmermann, a definitive sign of the labels strong presence and overall demand.
A third of its swimwear orders are sold overseas in prestige stores such as Selfridges and Harvey Nichols in Britain and Saks Fifth Avenue and Bergdorf Goodman in the US. Zimmermann also consults to Marks & Spencer and is part of the Victoria's Secret catalogue that reaches millions of Americans.