Women'secret is a brand offering underwear. Created in 1993, it caused a market sensation as the first Spanish brand to bring fashion trends to lingerie and intimates. The first store opened in the centre of Madrid, Spain. The objective was to become a leader in creativity, efficiency and sensitivity in the underwear and lingerie sector. Its success has been unstoppable and in 2001 the firm embarked on its international expansion strategy.
From creating the most basic underwear, womens secret has evolved towards a much broader market. Without forgetting these two families, the brand successfully works with night clothes, clothing to relax at home, and swimwear and of course a wide range of accessories for any occasion.
In 2002, the brand launched a childrens line called Kids by Womens secret. Today, women'secret has more than 520 stores in over 40 countries.