Vivienne Tam is a leading designer fashion house founded in 1984.
After designing her first label, East Wind Code, for nine years, Chinese-American designer Vivienne Tam launched her eponymous line in 1994.
The Company produces, designs and markets women's contemporary apparel distributed in major department stores, specialty stores and independent boutiques throughout the U.S. (Saks Fifth Avenue, Neiman Marcus, Bloomingdaleï¿½s). The Company also has a strong presence in the Asia Pacific region with over 25 freestanding stores and in-store boutiques.
In 2007, Tam launched offshoot lines in both the contemporary and higher-up marketsï¿½Vivienne Tam Red and Vivienne Tam Jade, respectively.
Though designers often struggle initially to cultivate a distinct image, Tamï¿½s line was quickly known for its East-meets-West polish.
The Vivienne Tam brand's unique positioning - designs that meld the aesthetic and feminine mystique of Asia with the spirit of the modern world - is well recognized in both the U.S. and Asia. The Company's philosophy is to create harmonious clothing that enhances one's personality while at the same time provide fashionable clothing for modern women that is beautifully designed, superior in quality, wearable, easy to travel with and affordable.
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