Victor Alforo established his label in teh early 90’s and he quickly achived a reputation as an evening wear designer whose clothes suggest sex and power. His first collection in 1991 was dubbed by Cosmopolitan magazine as “a series of heat seeking glamour missiles”. In 2000, he launched his second line VIC Diffusion and a luxury line of sportswear.
Victor Alfaro’s style is avant-garde, sleek in cut and line combined with the use of luxurious fabrics. His eveningwear is characterised by designs embodying a spirit of sexuality and power through body-clinging garments in leather and sheer fabrics that are worn by many prominent women. Reputedly the heir to Oscar de la Renta and Bill Blass, Alfaro has never sought to philosophize through his clothes, on the contrary, his mission is as simple as making the wearer look beautiful. While working for American redy-to-wear designer Joseph Abboud, he acquired the technique of mixing separates for cocktail and evening wear.
Alfaro's clothes are worn by celebrities including Madonna, Nicole Kidman, Demi Moore, Mariah Carey and Winona Ryder.