After working for the Issey Miyakes Issey Sport line, Tsumori Chisato founded her own label in 1983, named I.S. Chisato Tsumori Design. From 1990 onward, the label changed the name to only “Chisato Tsumori” and was included in the A-Net group, also part of Issey Miyake's fashion corporation.
Chisato Tsumori brand clothing -- from dresses, jeans, shorts, and skirts to shoes, tops and accessories -- are known for being cool and kawaii (cute). The brand is extremely popular amount Japanese girls and is growing in popularity with fashionable girls who like cute fashion across Asia, Europe, and America.
Tsumori Chisato’s Paris flagship store was conceived in 1999.
In 2003, Tsumori Chisato launched her first menswear line and began showing her women’s collection during Paris Prêt-à-Porter Fashion Week.
This same year she also began international worldwide distribution. Today, Tsumori Chisato has over 40 sales points and numerous freestanding stores throughout Asia and the brand continues to expand steadily throughout the United States, Italy, Russia and Scandin avia.
As of 2008, the brand is working on expanding its menswear line, but compared to the women's line, the men's line has been quite limited. That will be changing in the future as menswear becomes a more important part of the line.