Tamara Taichman & Nicolas Berdugo
In the summer of 2006, in anticipation of Paris Fashion Week, contributing editor and stylist, Tamara Taichman, found herself in need of a bag that would take her through her busy days, while still showing off her feminine and playful style. After contacting a manufacturer, Tamara created her own bag; a chic tote that was ultra-light, a mixture of canvas and leather and has a snap closure that allows the bag to expand or shrink in size. The Zelig bag, which has come to be known as Tila March’s signature bag, became a hit. After catching the eyes of fellow editors and prominent retailers such as, Printemps and Colette, Tamara was encouraged to produce it for the upcoming season.
Soon after, TILA MARCH was born. A cross between her first name and that of her business and life partner, Nicolas Berdugo came “TILA” and then the addition of “MARCH,” the month in which they met.
Before Tamara knew what was happening, TILA MARCH bags were snapped up by retailers such as Bergdorf Goodman and Harvey Nichols. For the launch of her Spring/Summer 2009 collection, Tamara expanded into shoes. She intended them to be comfortable shoes with a mixture of rich and soft textures to complement her purses. In Tamara’s mind, accessories give a woman her identity, so like her bags; she offered something with a quiet, sophisticated aesthetic that women could wear day after day.
Having toted around her new creation at Paris Fashion Week to great success, Tila March was born and it was this prototype - a leather-trimmed canvas bag (with an expandable panel to fit all of your essentials) called the "Zelig" that has become the label's signature and handbag junkies can't get enough of this carry-everywhere tote. And now, after several successful seasons selling to stores throughout the U.S. as well, she’s launching e-commerce today.
TILA MARCH has two flagship stores in Japan and also sold by high-end retailers worldwide.
Tamara Taichman defines TILA MARCH as “a personal universe where casual can be chic, fashion can be timeless and quality is within reach.”
TILA MARCH bags have continued to capture the eyes of enthusiast around the world due to their consistent use of contrasting fabrics, styles, and prints producing a versatile elegant accessory which accents any woman’s style.
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