Tiger Mist is a boutique founded by sisters Stevie and Alana Pallister in August 2007 in Eltham, Victoria. In 2010 they launched their own clothing label, Rise of Dawn, named after their mum Dawn. The label quickly gathered a cult following and was picked up by over 50 boutique stores nationally within the first 12 months of launching.
Online sales hadn’t stopped Tiger Mist retail from thriving – young girls are visiting from across the state to experience and shop at the infamous Tiger Mist store in Eltham Victoria.
The team at Tiger Mist head office and retail store has grown to an astounding 32 staff with members working in sales, wholesaling, customer care, dispatch, online co-ordination, production, marketing and design.
Tiger Mist launched their second in-house label, self-titled Tiger Mist, in October 2013 - a contrasting design from their current label Rise of Dawn. Tiger Mist features block colours and fitted fabrics in both daytime and evening wear – now stocked in over 50 boutique stores nationally.
Stevie and Alana now have America in their sights, and are attending a major trade show in Las Vegas in February.