The Great is a fashion brand that was founded in 2014 by Emily Current and Meritt Elliott. The brand is known for its vintage-inspired clothing, which is designed to be comfortable and timeless. The Great also offers a range of accessories, including bags, jewelry, and shoes. The brand has become popular for its relaxed yet stylish aesthetic, which has been embraced by celebrities such as Reese Witherspoon and Gigi Hadid. The Great is committed to sustainability and ethical production practices, using natural materials such as organic cotton and recycled fabrics in their designs.