Ted Lapidus, founder of the brand in 1951, was one of the first to impose his fashion on the streets with the safari jacket, the ï¿½Uniformï¿½ style or unixes spirit.
Ted Lapidus fragrances were successfully launched in partnership with Lï¿½Oreal as of 1970. This was also the period when Ted Lapicus developed its network of licences in European countries.
The Led Lapidus brand continues its international development through a strict selection of its products worldwide.
His fashion was defined as a blend of perfectly cut garments with a touch of extravagance.
Nicole Richi, Brigitte Bardot, John Lennon, Beatles,