Tchai Kim is a fashion brand based in Seoul, South Korea. Founded in 2018 by designer Kim Tae-hoon, the brand focuses on creating timeless pieces that are both modern and classic. The collections feature a mix of traditional Korean silhouettes and contemporary designs, with an emphasis on quality fabrics and craftsmanship. Tchai Kim has become known for its unique take on streetwear, blending traditional Korean elements with modern trends. The brand has been featured in numerous fashion magazines and has been worn by celebrities such as K-pop stars BTS and BLACKPINK.