Marvin and Helene Gralnick
Launched under the Chico’s brand umbrella in 2004, Soma initially consisted of ten boutiques, each dedicated to offering supremely comfortable, high quality bras, panties, sleepwear and activewear in a welcoming environment. Its missions was and remains to design and produce merchandise that flatters the body. With a U.S. target market size of approximately 25.6 million, Soma Intimates caters to women 35 to 64 years of age with average household incomes of $75,000 or greater.
Soma Intimates currently operates 95 boutiques and 5 outlets. Soma publishes its own catalog and includes inserts in selected Chico’s catalog editions. Women can also shop Soma Intimates at www.soma.com.