Selma Çilek’s namesake luxury outwear collection debuted in the Winter of 2012 to great acclaim in Turkey . 2013 Winter Collection was exhibited in Paris at Plaza Athene. 2014 Summer Collection and 2014 -2015 Winter Collection was exhibited at Tranoi Fair in Paris, also 2014 Summer Collection was exhibited at Monaco in showroom and 2015 Winter Collection will exhibeted at Coteri in NewYork in February. Her evolved sense of style and fashion intuition have propelled the brand to become one of the popular outwear labels in the local market today. Now it is growing quickly in the international market.