Sao Paulo
Rua Quata
807, Vila Olimpia
Sao Paulo, CEP 04546-044
+55 0800 888 2600


founded by

Amir Slama

belongs to

Rosa Chá Studio


Amir Slama's chic swimwear elevates the bathing suit to high-fashion status, for both women and men. He launched the line in 1990 with his wife. The Rosa Chá stand-alone store opened in New York in 2008, cementing the brand’s seminal status as a go-to label for attention-getting beachgoers and other well-formed superhumans, like Naomi Campbell, who has strutted her stuff on Slama’s runway.

His women's suits range from sleek one pieces to a wide range of two-piece wonders that you can mix and match to your best advantage (think everything from boy-cut bottoms to barely-there string bikinis). The men's collection features boy shorts, trunks and skimpier European cuts (one displays a prominently placed cartoon character). Aware that his most revealing suits may require special grooming, Slama included a do-it-yourself Brazilian waxing kit with his 2003 show invites.

The Look

Bright colors, splashy patterns, and dramatic cutouts embody the exotic and playful spirit of the brand

Who Wears It

Naomi Campbell, Heidi Klum

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