roccobarocco

founded by

Gennaro Muscariello

belongs to

Rocco Barocco

about

Rocco Barocco opened his first atelier in the Piazza di Spagna in 1968. Success was immediate and he established Roccobarocco in 1974. His popularity with the Roman jetset increased his fame throughout Europe. He was soon exporting clothes to France, the U.S., and Japan.

The Rocco Barocco label is also found on ranges of leather goods, handbags, hosiery, jewelry, umbrellas, and shoes. His perfume and toiletry line, Rocco Barocco III, has had lasting success, and the designer branched out into designs for the home, including furniture, porcelain tiles, and refined ceramics. Barocco views his success as transitory, accompanied by inevitable changes. However, from an outsider's point of view, these changes only result in further expansion of the business, ultimately promoting the name of Rocco Barocco on a wider scale.