650 Madison Avenue
New York, NY 10022
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founded by

Ralph Lauren

belongs to

Polo is a public company. The board of directors includes Terry Semel, CEO of Yahoo, and Joyce Brown, president of F.I.T.


In 1994 Ralph Lauren introduces Purple Label, an exclusive brand of men�s tailored clothing, with classic, traditionally British styling. Reintroducing true luxury and quality into American menswear, the line of handmade suits is as close to custom as retail can get.

It includes ready-to-wear suits and sportcoats (formerly made by St. Andrew's, now Canterelli), dress shirts, sportswear, accessories, and footwear, as well as a collection of made-to-order suits, sportcoats, shoes, dress shirts, exotic skin luggage, small leather goods, and jewelry.

Ralph Lauren appears in the first advertising campaign for Purple Label, epitomizing the sensibility of Purple Label as the ultimate power suit.

In 2002 Ralph Lauren takes Europe by storm with his Fall 2002 Purple Label Collection Show in Milan. Heralded by DNR as the top collection of the season, it is only the second show of menswear in the 35-year history of Polo Ralph Lauren, and the first in Milan. The collection of powerfully elegant, consummately luxurious menswear, tailored with old world artistry, and shown in Lauren�s Milan palazzo, is �the only show to receive a spontaneous standing ovation� during Fashion Week.

Purple Label is only available in Ralph Lauren stores and high-end department stores such as Neiman Marcus and Saks Fifth Avenue.

The Look

Ralph Lauren redefines Savile Row sophistication in vibrant colors and bold patterns hat suit the modern gentleman�s sense of individuality and style.

Who Wears It

Penn Badgley,


1978 Polo (M)
1979 Chaps (for men)
1980 Chaps Musk (M)
1985 Monogram (M)
1991 Polo Crest(M)
1992 Lauren Moist Perfume Mist
1992 Safari for men
1994 Polo Sport
1995 Polo Sport Extreme
1999 Romance for men
2002 Glamourous(M)
2002 Polo Blue (M)
2003 Ralph Lauren Silver (M)
2003 Romance Tender Notes (M)
2003 Purple Label (M)
2004 Polo Black (M)
2005 Romance Silver (M)
2006 Polo Double Black (M)
2007 Polo Explorer (M)

Official Social Media

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Latest Catalogues from Ralph Lauren Purple Label

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