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RachelAlex

Sydney

Australia

FMD-ID

BR5010

Website

http://www.rachelalex.net/

About

RachelAlex is a high-end, contemporary womenswear label based in Sydney, Australia. Established by sisters Rachel and Alex Sims, the label was launched at Mercedes Benz Fashion Week Australia in April 2014.

The Look

Catering to the Australian and International marketplace, RachelAlex is strongly defined by structured feminine silhouettes that are complimented by digitally engineered prints. Unique to RachelAlex, the prints are designed in-house from the designers' own illustrations and photography.