New York
10 W 33rd Street, PH Suite
New York, NY 10001
Tel: +1 646 723 9200


founded by

Jay Adoni & David Giordano

belongs to

Jay Adoni & David Giordano


Pour La Victoire means 'for victory'-- and with these shoes on, the championship is more than halfway yours, and yours alone. Believed to be the new standard in designer footwear, the brand has been on a meteoric rise since launching its first collection in 2007 by designers Jay Adoni and David Giordano, industry veterans with a combined 40 years experience in the shoe business. Its mission is and always will remain to redefine all aspects of what a designer shoe should be.

Pour La Victoire’s wares feature all the hallmarks of luxury house design, cool materials, and innovative cuts at prices that range at about $200. All shoes are made in premium soft leathers or materials carefully crafted in Brazil.Pour la Victoire is carried by many of the world’s finest retailers including Bergdorf Goodman, Intermix, Bloomingdales, and Harvey Nichols and has been featured on such TV shows as Gossip Girl, Melrose Place, and The Hills. Press reaction has been extraordinary garnering over 200 features in publications such as WWD, Harper’s Bazaar, Nylon magazine, Teen Vogue and People Style Watch.

The Look

The brand seeks to fill a void in the women’s market-cultivating the allure of femininity by using historic, luxurious, and unusual materials and designs. Inspired by hard edge European fashion and the spirit of evolution, these shoes promote a modern 21st century look for a style that would otherwise only be associated with the Marie Antoinette. Each shoe carries classic French names like Victorina or Malena in honor of their soigné European appeal.

Official Social Media

Ready for the next big name?
A central authority for the fashion and luxury industry. Since 1998.