In 1993 the Polo Sport line is introduced as Ralph Lauren meets the national changing attitude toward fitness and health with an entire fitness lifestyle. At the same time, the first Polo Sport store at 888 Madison opens across the street from the Rhinelander mansion.
Polo Sport line for women launches in 1996.
Polo Sport demonstrates the authenticity of the product design by becoming the official outfitter of the America team for the America’s Cup. Using the team in its advertising, Polo Sport raises national awareness for the underdog America team, who go on to win the America’s Cup.
Adam Sandler, Tom Cruze,