Level 1, 134 Oxford Street
NSW 2021 Sydney
+61 2 9004 8077 ; Fax: +61 2 9004 8076


founded by

Kay Cohen

belongs to

Kay Cohen


Created out of a vision by Kay Cohe, to design a fashion lingerie brand that allies trendsetting styles and perfect fit and comfort, Pleasure State was launched in 2004 and has grown to become one of the hottest names in the intimate apparel industry. Based in Sydney Australia, the high luxe fashion lingerie brand creates, produces and distributes lingerie and loungewear for the top end of the market.

Pleasure State launches in Australia through David Jones and selected boutiques from August 2004, available in the UK through Selfridges, Harrods, Bentalls and House of Fraser.

Emblematic of ultimate luxury, Pleasure State embraces the highest standards of creativity, quality and technology and has a unique philosophy of continuous reinvention and innovation. Pleasure State embodies a perfect equilibrium between fundamental comfort and ultimate luxe, a perfect balance between reality and desire.

Known for its glamorous lingerie that can transit from the bedroom to everyday life, Pleasure State is constantly aiming to keep you on the pulse of fashion. With one strong identity, Pleasure State has evolved into four distinctive brands: “Pleasure State Couture” the signature collection, “Pleasure State White Label”, the diffusion collection, “Pleasure State VIP”, a fashion collection for women with a voluptuous bust, and "Pleasure State My Fit”, the latest in push up technology and biology.

The Look

On the cutting edge of new styles and trends, Pleasure State aligns lingerie styles with leading outerwear trends to design collections that seduce and captivate. It transposes the prêt-à-porter and couture collections’ main influences and infuses them into exquisite and exclusive lingerie creations. The brand also finds inspiration in contemporary outerwear luxury fabrics. A new generation of woven fabrics, exclusive to Pleasure State, are creatively used for a more tailored look. Pleasure State captures the essence of what women want and how it makes them feel; playful, seductive and utterly spellbinding

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