Plan C is a fashion brand that was founded in 2018 by Chiara Capitani and Carolina Crespi. The brand focuses on creating timeless, sustainable pieces that are designed to last. Plan C uses only natural materials such as organic cotton, linen, and hemp to create their collections. They also use recycled materials whenever possible. The brand is committed to ethical production practices and works with local artisans in Italy to produce their garments. Plan C has become known for its modern yet classic designs that are perfect for everyday wear. Their collections feature a range of styles from casual basics to more formal pieces, all of which are designed with sustainability in mind.