Nitin, Arun & Milan Shah
Pepe Jeans London was established in the chic Portobello Road area of London in 1973. From its origins as a tiny market stall to more than half a US $billion dollar denim and casual wear brand, Pepe has transformed itself to one of the fastest growing jeanswear labels in Europe. The brand today has presence in more than 80 countries across the world.
Pepe Jeans is a well known jeans brand. It has sales in over 60 places around the world. Pepe Jeans was originally just a small market on the Portobello road located in West London. The brand was named Pepe, because it was a short word that could be written without much trouble.
Established as weekend road side stall by three brothers Nitin Shah, Arun Shah and Milan Shah in 1973. Their shop was located at Portabello Road Market, West London. Before the brand began Nitin Shah worked for a petrol station and was spotted by a man named Shantilal Parmar who ran a jeanswear business. Shantilal Parmar took Nitin Shah on from the petrol station to work for him as a commissioned agent selling jeans. From these begingings and learning all about the jeanswear industry, fabrics, stitching, washes, packaging and marketing from Shantilal, Nitin and his three brothers started there own company Sholemay Ltd trading as Pepe Jeans. Ultimately Shantilal Parmar company manufactured jeans for the three brothers which they sold on the stalls and to other retailers whom they knew.
The current Pepe jeans logo appeared in 1992.
The company is controlled by the group Torreal, investment company of the Spanish entrepreneur Juan Abelló. Torreal purchased 43% of Pepe Jeans for fifty millon Euros.
'Everything Worn With Denim' is our philosophy. Always innovative and continuously striving for new and forward looking standards and finishes.