Pelu

founded by

Helena Linhares

about

Pelu was born in 2003. More then a store, bar and beauty salon, the space reflects the cool style of entrepreneur Helena Linhares, owner and it girl. Window for new talents, aside from launching, Helena develops consulting for the brands and selects special pieces to sell in the store. The space also has its own brand, launched in 2006 and present in over 20 points in Brazil.