United Kingdom
12 Harakevet Street
Gan Hachashmal


founded by

Smadar-Pola Azriel

belongs to

Smadar-Pola Azriel


Paula Bianco is the creation of Israeli designer Smadar-Pola Azriel based in the trendiest shopping spot in Tel Aviv - The Electric Garden (Gan Hachashmal). The name was inspired by her much beloved late grandmother, and suitable so as the success of her label seems to have come to her as naturally as she came from her family.

Paula Bianco is also sold at Harvey Nichols and Colette in Paris, and at Bergdoff Goodman in New York.

The Look

Paula Bianco is known for its use of innovative materials and collections that embody a modern, playful, bold, and traditional take on jewelry.

Who Wears It

Kim Kardashian, Jessica Alba, Britney Spears, Kate Beckinsale, Hilary Duff, Paris Hilton, Alessandra Ambrosio, Christina Aguilera,

Official Social Media

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