ONLY wants to create a denim revolution, spreading the true jeans-attitude to everybody. Their aim is to transform the everyday life from grey and monotonous to fun, colorful and creatively eventful.
As an original jeans brand, you'll find all must haves within jeans fashion and fittings in ONLY's collections. No matter if it is the everyday outfit or the look for a Friday night out, ONLY has the clothes for your closet.
The ONLY brand was introduced to the Danish market in 1995. Today, ONLY has more than 1100 shops in Europe, North America, the Middle East and China. ONLY is a part of the worldwide fashion company Bestseller.
ONLY's collections are divided into three girl types; true, edge and love. Each type has its own wardrobe, styling and view of life, but they all match the ONLY girl.
Love is feminine boheme, loving sequins, girly colours and the glam of stylish celebs, edge opt for slim destroyed jeans, printed tees and is inspired by the underground music scene. True is fresh down-to-earth dressing with boyfriend inspired jeans, sweats and comfortable fittings. In short, three looks that can match the same ONLY girl according to her state of mind when she chooses her outfit in the morning.