Los Angeles


NYDJ (Not Your Daughter's Jeans) is a premium jeans company based in Los Angeles, California. Founded in 2003, NYDJ introduced a revolutionary jean that was both comfortable and figure-flattering, igniting a cult following among women worldwide. Available through better department stores and boutiques in 30 countries worldwide, including Nordstrom, Bloomingdale’s and Macy’s in the US, every NYDJ style features the brand's exclusive Lift Tuck Technology® which flattens the stomach, lifts and subtly reshapes your curves - leaving you looking and feeling a full size smaller. We are delighted to be able to offer this premium product to the New Zealand market.

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