Notify

founded by

Maurice Ohayon

belongs to

Maurice Ohayon

about

Notify For Maurice Ohayon, denim is a true passion. In 2003, after 25 years of working with denim, refining its natural tendency to warp, mastering different washes, and pioneering new cutting techniques, he founded Notify. Ohayon favours exacting cuts, traditional handmade details and superb craftsmanship. The way Ohayon mixes old world details, like embroidering the brand name on the inside waistband of each pair of jeans (just as his mother did on his own), with modern fashion has made Notify jeans an International success. This is a fashionista brand with a cult following as Notify are always pushing the boundaries of denim.