Ninety Percent is a fashion brand that focuses on sustainability and ethical production. The company was founded in 2018 by Shafiq Hassan and Rachael Wood, who wanted to create a fashion brand that was both stylish and ethical. Ninety Percent uses sustainable materials such as organic cotton, recycled polyester, and Tencel to create their clothing. They also ensure that their factories are ethically run, with fair wages and safe working conditions for all employees. Ninety Percent donates 90% of its profits to charitable causes around the world, making it a truly ethical fashion brand.