Nike Skateboarding, also known as Nike SB, is the Nike brand for its line of shoes, clothing, and equipment for skateboarding.
The 1990s saw the rise of skateboarding into prominence and the vast improvement of skate shoe technology, with DC Shoes making major advances in shoe design. The company added stronger fabrics, multidensity rubber, gel pockets, plastic eyelets that encased exposed shoelaces, and soles with a gumlike grip that improved foot-to-board traction.
The loud, blocky skate shoe fell from favor as the hip-hop culture of the 1990s eventually died out. Nike started to experiment with the market by reissuing many of its older models in the late-1990s. It was at this time that Nike made the decision to attempt to exploit a movement which had subsequently rejected it on the basis of integrity.
In 2002, after failing to enter the skateboard market, Nike came out with the SB brand standing for skateboarding. Nike SB had released Nike SB Dunk Lows with padded tongues and collars with the "Zoom Air" in soles to attract skateboarders to shoes similar to the padding in DC Shoes and Vans. After not selling the Dunks well, they released four other models. The Nike SB Angus, Nike SB FC, Nike SB Delta Force and Nike SB URL.
In 2004, Nike SB tried hard to stay in the skateboarding industry so they decided to sign Paul Rodriguez to give more credibility to the Nike SB brand, while at the same time making limited release shoes in partnership with Slam City Skates and Supreme.
In 2005, Nike SB gave Paul Rodriguez his own pro model shoe named the Nike SB P-Rod. That same year one of Nike SB's spokespersons, Lance Mountain, decided to release the Nike Blazer SB, a suped-up version of the Nike Blazer basketball shoe from the early 1970's. They named it the Nike SB Blazer and added a few new features such as the padded collar and "Zoom Air" in soles.
Nike SB released their first video entitled "Nothing But The Truth" in 2007. The video consisted all the Nike SB Pros, Ams and some of the Flow riders.
In 2009, Nike SB gave rider Stefan Janoski his own pro model (aptly named the Zoom Stefan Janoski SB) as well as signed Eric Koston who had earlier in the year left Lakai Footwear. In addition, a video featuring the Nike SB Amateur team (known as "Debacle") was released later in the year.
In 2010, Nike SB Signed Omar Salazar.