Sao Paulo


A true Brazilian loved brand, Niely is known for offering innovation and quality treatments at affordable prices. Niely is a hair expert, with Niely Cor&Ton, the absolute leader in Hair color for more than 10 years selling one haircolor kit per minute. Also Niely Gold, that brings affordable hair care treatment to the home of millions of Brazilians families. In 2014, Niely was acquired by L'Oréal in order to reinforce the company's mission to democratize beauty.

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