About is a leading online fashion business for trendy women and men between the ages 18 to 35. Nelly inspires with new arrivals every day from around 850 different brands within clothing, shoes, underwear, swimwear, beauty products, accessories and sports fashion. At you will find up to 300 new items every day from internationally known fashion houses as well as our own brands such as NLY Trend and NLY Shoes, Wonderland, Notion 1.3 and Estradeur.

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A central authority for the fashion and luxury industry. Since 1998.