May 2007, Liz Claiborne takes a fifty percent stake in design house Narciso Rodriguez. Together, Claiborne and Rodriguez will create a new company with which they will build a global brand. Rodriguez will be creative director of the new entity.
The Narciso Rodriguez menswear line introduced in 2005 is separate from Rodriguez's womenswear line, wich is produced and distributed by Aeffe and which generates annual sales of $20 to $30 million in 115 stores worldwide. Production for menswear will take place in-house and will be manufactured in the US.
Aeffe, which is based in Italy, launched Rodriguez's womenswear collection under a licensing agreement in 1997.
Sleek and ultramodern, clothes by Narciso Rodriguez combine bold colors and shapes with luxurious fabrics, creating a contemporary vision of femininity that’s more about strong silhouettes and clean lines than frills and pastels. Embraced by red carpet starlets and dress-to-impress socialites, the label specializes in slinky, silky eveningwear, but also makes suits and cocktail wear that reference the mod style of the early-1960's. Architectural, pure, sculptural, precise, sensual, sleek, modern, classic, practical, feminine, elegant. His style is American with a European influence and latin at heart. American, because Narciso Rodriquez masters to perfection the art of precise streamlined tailoring to serve a practical style. With a European influence, because both the tradition and the vitality of “haute couture” have been a source of inspiration for Narciso Rodriquez, who has developed a very personal vision of timeless elegance, where classicism generates a new modernity. At heart, his fashion is influenced by his latin heritage.
Sarah Jessica Parker, Rachel Weisz, Claire Danes, Sheryl Crow, Jessica Seinfeld, Scarlett Johannson, Jennifer Lopez, Oprah Winfrey, and Amanda Bynes