6/10 boulevard Foch
93 807 Epinay-sur-Seine Cedex


founded by

Gérard & Patrick Pariente

belongs to

Vivarte Group


Naf Naf was created by the brothers Gérard and Patrick Pariente in 1973 under the name“Influence”.

In 1983 Naf Naf became famous with a “ready to dye cotton” combination that revolutionized the world of textiles.

Naf Naf adds new products to complement its look in 1985, by conceding licenses for glasses, small luggage, leather goods, paper mill and many more.

In association with L’Oréal, Naf Naf launched its first perfume “touch of Naf Naf” in 1991. It was distributed in large and medium surfaces, and became the number one in the perfume sector.

In 1992 Naf Naf opened its 100th store in Paris and extends its presence internationally in Belgium, England, Spain and Italy.

In 2007 Naf Naf joined the Vivarte Group.

Today Naf Naf has 196 points of sale in France and 437 points of sale abroad.


1991 Une Touche de Naf Naf (W)
2001 Expression (W)
2007 Naf Naf (W)
2008 Naf Naf Too… (W)
2009 Fashion Instinct (W)
Graffiti Vanilla (W)

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